The Executive Leadership Team is a group of high-level volunteers serving as the driving force behind the 2011 Go Red for Women Campaign. Comprised of corporate, medical and social leaders in the Dallas community, this committee aims raise $550,000 for the 2011 Go Red For Women Luncheon. They demonstrate support through corporate sponsorship from their own organization, as well as their individual passion through a personal investment. Ultimately, their goal is to help spread the awareness that heart disease is the #1 killer of women. The Executive Leadership Team will help turn Dallas red in February and participate in year-round activities to further the life-saving mission of the American Heart Association.